From the Egg to Everything

AGROVA’s trading division connects production excellence with market demand – delivering high-quality egg and protein products to leading retailers, food-service operators, and industrial clients across the United Kingdom and Europe.

As global demand for responsibly produced nutrition grows, AGROVA continues to expand its export network and strengthen its presence in key European markets. Customers choose us for reliability, transparency and performance rooted in sustainable farming

AGROVA’s journey began with a clear vision – to transform a regional poultry producer into a pan-European leader in sustainable egg farming and protein innovation.

Building on agricultural expertise and a commitment to ethical production, we have evolved from our Baltic origins into a modern, vertically integrated poultry group serving Europe’s most demanding retail, food-service and industrial clients.

At the core of this growth is Alūksne Poultry Farm (APF) – the oldest poultry operator in Latvia – modernised by AGROVA into a high-efficiency production base built on innovation, biosecurity and responsible farming.

APF’s continuous investment in technology, animal welfare and rural development is driving AGROVA toward its ambition to become the benchmark for scalable, sustainable poultry operations in Northern Europe.

In 2025, AGROVA advanced further with the acquisition of the Sunrise Group, comprising Sunrise Poultry Farms and Sunrise Eggs Holdings – one of the United Kingdom’s most established producers and distributors of eggs and egg products. With over six decades of heritage, Sunrise produces and packs around four million eggs weekly from its Leicestershire base, supplying major supermarkets, food-service providers and manufacturing clients.

At AGROVA, we believe true health begins with simplicity.

Through our innovation division Fiteg², we transform the natural intelligence of the egg into clean, functional nutrition that supports strength, recovery, and performance.

We combine advanced biotechnology with decades of agricultural expertise to create products that help people feel strong, balanced, and full of energy — every day.

At AGROVA, we believe innovation extends beyond farms and laboratories – it also begins with curiosity.

With more than three billion gamers worldwide and growing awareness of ethical food systems, we asked ourselves:

This idea inspired The Chick Game – an educational mobile game that invites players to explore the full lifecycle of a chicken and the principles of responsible egg farming.

Through interactive farm-building, resource management and animal-care tasks, users experience how modern poultry farming operates – ethically, transparently and sustainably. 

Beyond entertainment, the game serves as a digital bridge between agriculture and the next generation of consumers, fostering understanding, trust and engagement with real-world food systems.