“Agrova Baltics”, part of the European agri-food group “Agrova”, has invested EUR 20,000 in the development of its functional nutrition brand “Fiteg²”, launching a new salted caramel egg white protein powder. It is the fourth egg protein powder in the brand’s portfolio, bringing the total “Fiteg²” product range to nine products.
The new protein powder is made from egg white protein sourced from cage-free hens, with one 30 g serving providing 22 g of protein. The product also contains vitamin C and the “DigeZyme®” digestive enzyme complex, while stevia is used as a sweetener. It is lactose- and dairy-free, offering an alternative to dairy-based protein powders.
Olga Stepanova, Research and Development Director at “Agrova Baltics”, says: “As we continue to develop “Fiteg²”, our ambition is to unlock more of the potential of eggs and their valuable components by creating functional, science-based products that are also delicious and easy to incorporate into everyday nutrition. Salted caramel has a distinctly dessert-like flavour, and our challenge was to combine it with egg white protein while retaining the product’s nutritional benefits. The result is a new flavour that complements the existing “Fiteg²” protein range and makes functional nutrition even more enjoyable”.
“Fiteg²” portfolio grows to nine products
With the launch of the new product, the “Fiteg²” portfolio now comprises nine functional nutrition products across three categories. The egg white protein powder range includes four options: salted caramel, chocolate and vanilla, as well as unflavoured egg protein with no added sweeteners. The portfolio also includes egg white protein bars in three flavours, chocolate, blueberry and peanut butter, as well as two eggshell membrane collagen products, “Pure Collagen” and “Pure Beauty Collagen”.
The new “Fiteg²” salted caramel egg white protein powder is currently available for pre-order at www.fiteg2.com. Orders will begin shipping on 24 August, with delivery available across the Baltic States and other European countries.