“Agrova International”, a company of the fast-growing European agri-food group “Agrova” operating in the UK and other international markets, has begun exporting products from the Latvia-created functional nutrition brand “Fiteg²” to the UK. The e-commerce platform Amazon.co.uk has been selected as the first sales channel, where eight “Fiteg²” egg protein and eggshell membrane products are now available. The company plans to further expand the brand’s presence across other sales channels in the UK.
“Amazon UK is our first major sales channel for “Fiteg²” in the UK, but our ambitions are much broader. We gradually want to introduce the brand into retail, sports and padel clubs, and other sales channels relevant to consumers. In Latvia, we have gained valuable experience in both product development and e-commerce, and we now want to bring this model to the significantly larger UK market,” says Viktorija Gulbe, Marketing Director at “Agrova International”.
UK consumers can purchase “Fiteg²” products in three categories on Amazon UK:
- Three “Fiteg²” egg white protein powders in vanilla and chocolate flavours, as well as an unflavoured option with no added sweeteners. They are made from 100% albumin sourced from barn-laid eggs and provide a complete amino acid profile. The products are lactose- and gluten-free.
- Three egg white protein bars in chocolate, peanut butter and blueberry flavours.
- Two eggshell membrane collagen products in capsules – “Fiteg² Pure Beauty Collagen” and “Fiteg² Pure Collagen”.
“Agrova International” is developing sales on Amazon.co.uk in cooperation with “INNELS”, an agency specialising in Amazon solutions. The agency provides brand store management, digital advertising, product content optimisation and sales data analysis.